There are several benefits to achieving the 5 Star Rating. From Google’s point of view, the first beneficial reason to getting the 5 Star Rating is based on a simple matter of trust. The more Google trusts your business, the higher your business will be ranked in their search results
. If Google sees that your business is interacting with your customers it tells itself that your business is active and worthy of recognition.
The second beneficial reason to getting the 5 Star Rating is a matter of attracting the attention of potential clients as they are trying to make a quick decision as to which business listing to click on. More often than not, people will click on a business that has the 5 Star Rating over a business that does not.
This 5 star status is only strengthened by your rating on other major search engines. Yahoo Local, Bing, Yelp, City Search and Angie’s List to include only a few ( but those are the major players!)